Layout

Our margin is 6% of the shortest side of the format: 13 mm on an A4 page. Inside it are six columns, with gutters half the size of the margin.

The margin follows each format’s shortest side, so the grid scales with it: 13 mm on A4, 65 px on a square post or a 16:9 screen.

The logo is a third of the format’s width, centered on the bottom margin. It can be half or a quarter if the layout needs it.

Headlines start on the top margin and run from margin to margin. Set them as big as the layout allows.

Photographs run edge to edge, across the whole format or half of it. Never crop or stretch them, and keep type on the paper, not on the photograph.